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The Aim Of The Project

The main objective of this project is to establish the real regional cuisine in the Italian restaurants operating in Australia.
This project is justified by:

  • the high number of Italian hospitality structures successfully operating in Australia and specifically in Melbourne,
  • the genuine interest manifested in the Italian community and among all its economic and cultural operators,
  • the fact that the Italian cooking and preparation art, as well as diet, is currently the most successful in the Western world.
The Partners observed, researched and studied the business activities of many operators, especially those who had a strong connection with Italy. We have conducted a research study with a statistical profile, which confirms that:
  • nearly 30% of the gastronomy in Australia is linked to Italian culture or heritage;
  • the whole gastronomy field in Australia is strongly influenced by the Italian cuisine, and to some extent by Mediterranean food.
The evidence for this is to be found in the numerous Italian restaurants, but also in the fact that Italian food is dominating the menus of all good eating-places – from the Crown Casino to the Hyatt and the most successful restaurants in the Australian capitals Melbourne, Sydney, and Brisbane.

The hospitality market in Australia and Melbourne

The hospitality market in Australia is well differentiated and structured.

  • Between 1998-1999 there were 12.845 operating restaurants and cafes in Australia.
  • Between 1998-1999 there were 2.948 operating restaurants and cafes in Victoria.
  • Currently there are more than 600 restaurants with an Italian name in Melbourne.
  • Almost all operating restaurants in Melbourne sell Italian dishes, which are well integrated in their menus.
If we seriously consider all these figures we can assert that the Italian food covers, currently, 55 % of the entire food production in Melbourne.
This is an extreme example of how important it is to have a connection with the real Italian food these days in Western urban cities.

Trends

An historical analysis of the Italian economic factor in the period between 1980-1990 reveals that in that time there were 300 Italian restaurants with Italian ownership in Melbourne. Ten years later, the number has increased up to 600 restaurants. Considering the economic trends for the next 10-20 years let us suppose that the Italian economic position, which is already a clear discernible economic factor in Melbourne and Victoria, will reach a substantially powerful position in the entire economy of the region and the State.

Cultural factors

Nowadays in Italy or in most European capitals (for example Milan, Paris, Frankfurt, London) people are more and more inclined to choose the healthy Italian diet. The Italian cuisine has been developed to such a sophisticated degree that most of the dishes currently offered in Melbourne have completely disappeared from the teaching programs and restaurants in Italy.

I would even assert, and the statistics I could provide from Germany seem to confirm that at present, the Italian cuisine has a prevailing position in the European gastronomic landscape, and the trends seem to underline an uninterrupted increase since the late 1980s. To choose Italian food and diet means nowadays to participate in a vital cultural project about style and good life performed in Italy by many creative and traditionalist food-makers and thinkers.

The criteria are the same presents in all Italians hospitality school in order to legitimate this project it is of paramount importance that those who part of teaching staff are hospitality professionals with a diploma/degree from an Italian Hospitality School.

The distinctive values and practices brought from the Italian migrants to Australia, from various regions of Italy, now require a unifying reality in Australia. ITALIAN CUISINE would help the restaurants find an appropriate framework in a competitive market. In addition, it would strengthen the new professionals working in the field. Finally, it would allow us to regain ‘control’ over our own culture.

Serafino Di Giampaolo